Invented in the early 1900s, the original Chevrolets — whose namesake, Louis Chevrolet was actually a race car driver for the Buick brand — were envisioned as being manufactured for the wealthy, this is evidenced by the introduction of the “Classic Six”, one of Chevrolet’s earliest models that also had a whopping price tag of over $2000 — a significant price for that day and age, and one very few people could actually afford.

It was also because of this difference in the idea for the vision of the company that the partnership of Louis Chevrolet and William Durant — the founder of General Motors and the one who hired Mr. Chevrolet to drive the Buick vehicles in promotional races — went their separate ways. This bit of history is often included in the story told by those selling classic cars, as it helps illustrate the richness and uniqueness of the Chevrolet brand.

As the years progressed, Mr. Durant continued to compete with Ford and Dodge by introducing automobiles with advancements in engine and body innovation and creativity that ultimately laid the groundwork for the Chevrolet models to surge in popularity.

For instance, the Chevrolet Corvette; arguably one of the most sought after for those buying and selling classic cars. Introduced in 1953, this car has been a mainstay in the antique automobile industry — and is also still in production today — and with such inventive ideas as using fiberglass for the body to make the car faster and more aerodynamic, it is the end all, be all in the classic car market. Few cars hold this distinction: the Ford Mustang is one, and the Chevrolet Camaro is also one.

It is no surprise that Chevrolet is the top car to typically be found in the classic car circles; given the engineering masterpieces that were the engines, which is actually the same kind — the Chevrolet small block V-8, today as was introduced so many decades ago — and the beauty and craftsmanship of the car body itself.

Also, because Chevrolet is still built with the same passion from yesteryear, it is likely to continue to be among the top car for those buying and selling classic cars for many years to come.

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More Power ? A V6 is a great engine, especially in these times of high gas prices. Still, if you opt for a car of the Impala?s size, at least having the option of purchasing a V8 makes sense, doesn?t it? You better believe it. GM has sweetened the deal by plunking in a V8 that incorporates Corvette technology as the engine heads with ?their pent?roof combustion chambers and flat?top pistons deliver high horsepower?, this according to Chevrolet?s promotional material. In addition, GM?s ?displacement on demand? technology allows the V8 to squeeze out a miserly 28 mpg on the highway [18 mpg city] with computer equipment that shuts down unneeded cylinders at the appropriate time. Cadillac tried this in the early 1980s with its V8-6-4 engine that failed to live up to the job as computing technology then wasn?t what it is today. Fortunately, current GM technology makes this a reality for current models.

Better Looks ? When it comes to ?looks? beauty is subjective. Yet, previous Impala models had a bit of a pedestrian look to them. In the highly competitive large sedan category, this can easily mean lost sales as the choices for similarly priced, but more aggressive looking cars is strong. All new sheetmetal, a more assertive nose ? similar to the Cobalt?s ? and updated headlights and tail lights gives the Impala a fresh and assertive look.

More Models ? 6 in fact. The return of the ?SS? as the signature model should help sales. SS, or ?Super Sport? is a term that was originally used for the 1961 Impala and by the mid 60s came to represent each of the performance models in the fleet. The Chevelle, Nova, and Camaro all had that designation then while the Impala, Cobalt, Malibu, and TrailBlazer wear it today.

Improved Interior ? If you are going to change the skin and what is found under the hood, you might as well dress up the interior, right? The LTZ model ? who the heck knows what that stands for ? has heated front bucket seats trimmed in leather. Throw in 8 way power and lumbar support for the driver and you are talking top of the line comfort. On select models new ?flip and fold? rear seating is available; side curtain air bags for the front seat is standard on all Impalas; and keyless entry, power windows, tilt wheel, OnStar, cruise control, and a host of other features all come standard on the Impala.

Prices start in the low 20s US and climb to nearly 30K US for fully loaded SS models. How the SS sells remains to be seen, but its bold, fresh look will certainly appeal to those who previously dismissed the Impala.

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