A Look At A New Entry In The Collectible Toy Car Market

Posted by admin on October 21st, 2009 filed in Accessories

The diecast marketplace gained a new member seven years ago with the unlikely appearance of Jada Toys. The beginner brand began humbly but swiftly gained astounding interest due to the development of its style and trendy new design concepts. You might ask, what drove the company into the spotlight of the industry? The answer is simple: adding flashy new designers Luis Tanahara and Kevin Thaxton to the payroll.

He exposed Jada Toys founder Jack Li to the new and upcoming trend of “dubs”. The term “dubs” referred to the addition of large wheels to smaller cars that had been lowered for aesthetic effect. Luis Tanahara applied this notion to diecast cars and the concept took off into a called “Dub City”, modeled after the dub phenomenon of car customization.
Years later they were professionally reunited and their synergy skyrocketed the success of Jada Toys. Together they took diecast to the next level of exquisite design and flare.

Luis and Kevin start the proverbial ball rolling by sketching their own paper designs of custom diecast cars. The refining process continues until the designers are satisfied with their creation. From computer to reality: both clay and resin models are formed to allow for further design cultivation in a practical matter. After mass production these cars find their way into the hands of car lovers and collectors around the globe.

Success stories are inherently good natured, and this story is no exception. With the addition of two artistic high school buddies, Jada Toys was able to launch itself right into the mix of the diecast world. What began as a sketching hobby blossomed years later into a successful design career that earned diecast cars a nice fit in the pop culture scene.

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